Rituals · Signature N°1 · Mayfair to Marina
A daily ritual, as considered as your own.
At the centre, Eau de Pelisse, the Maison's alcohol-free coat parfum. Around it, the two rituals that prepare the coat for it. One house scent for dogs and cats. Alcohol-free. Made without essential oils. Neutral pH. Each one is designed to be licked without worry, because that is what a cat will do.
The signature · Eau de Pelisse
The coat, perfumed.
Every house has one object that carries its name. For the Maison it is Eau de Pelisse: the Mayfair to Marina scent, soft musk, white tea and fig leaf, carried in water rather than alcohol, smoothed over the coat by hand once a week at most.
£52tax included · AED 255
100 ml · square glass flacon, gold cap · for dogs and cats · first release spring 2027
The companions
Two rituals that prepare the coat.
A conditioning wash for bath day and a waterless mousse for every day between, each lightly scented with the same composition so that nothing competes with the parfum, or with the animal.
Conditioning shampoo with oat milk · 250 ml · ivory aluminium
Waterless cleansing mousse · 200 ml · matte charcoal foamer
Prices include tax and are set for the first release. Bottles are shown as product renders with the final label artwork; finished packaging will be photographed before the first delivery. Ritual delivery, the Maison's replenishment service, opens with Le Cercle.
The house scent
Mayfair to Marina.
Soft musk. White tea. Fig leaf. A trace of a modern oud accord, so the scent reads as quietly at a Mayfair breakfast as on a Dubai Marina terrace. The composition uses aroma molecules only, with no essential oils, and sits low enough in each formula that your companion's own scent still comes first.
One scent across the three rituals means the parfum, the shampoo and the mousse never compete. A Room Mist, a gift set and refill pouches follow in the second release.
The ritual
Bathe. Refresh. Finish.
Three steps, and a fourth that matters more than the others: the quiet afterwards. A ritual is not finished until the animal is dry, warm and pleased with itself.
Editorial imagery is digitally created artwork. No animal was photographed for it.
Bain de Lait
On bath day. Wet the coat, work two or three pumps into a soft lather from neck to tail, rinse well with warm water. Fermented oat milk, oat beta-glucan and date seed oil condition as they cleanse.
Écume de Soie
Between baths. A cloud of mousse onto paws, coat or a grooming mitt, worked through and towelled dry. No water, no rinse, no residue on the floor.
Eau de Pelisse
To finish, the signature. Mist the parfum onto your hands, then smooth over back and sides, never the face. Once a week at most, so the scent stays a whisper.
Ask your vet
If your companion has a skin condition, is very young, pregnant or unwell, speak to your veterinary surgeon before starting any grooming routine.
Made without
What is not in the bottle.
The leave-out list is the same for every Royal & Paw ritual, and it is longer than most.
| Left out | Why |
|---|---|
| Essential oils, including tea tree, citrus, lavender, eucalyptus, peppermint, cinnamon, clove and pine | Many are listed as toxic to cats and dogs by animal poison-control bodies; cats cannot process some of them at all |
| Ethanol, isopropanol and benzyl alcohol | Drying to skin and coat, and a hazard when licked |
| Sulfates, parabens, MIT, formaldehyde releasers and dyes | Harsh or sensitising; unnecessary in a well-made formula |
| Phenols, salicylates, permethrin and pyrethrins | Not for cats, and not for a cosmetic product |
| Aloe and chamomile plant extracts | Listed as toxic to pets by the ASPCA, so we leave them out as a precaution |
| Gold in the formula | Gold belongs on the cap, not in the coat |
The founding list
Be served first.
Signature N°1 is made in a first run of five hundred of each ritual. Founding list members choose theirs before the collection opens, receive the finished photography and full ingredient list first, and are invited to Le Cercle's founding places. No payment is taken now.
Thank you. One more step.
Send your request to the concierge so it is recorded, by WhatsApp or by email, and we will confirm your founding place within one working day.
Or email concierge@royalandpaw.com
Questions
Before you begin.
Are Royal & Paw rituals safe for cats?
They are formulated for cats as well as dogs: alcohol-free, made without essential oils, with a neutral pH and a fragrance level kept deliberately low. Every formula is reviewed by an independent cosmetic safety assessor before sale. Cats groom themselves, so anything on a cat's coat is eventually licked; that is the standard we design to. If your cat has a skin condition or is unwell, ask your veterinary surgeon first.
Are these medicines or treatments?
No. Royal & Paw rituals are cosmetic care products that cleanse, condition and scent the coat. They do not treat, prevent or cure any condition, including itching, fleas or infection. For any health concern, speak to your vet.
What does "made without essential oils" mean for the scent?
The Mayfair to Marina scent is composed from aroma molecules rather than plant-derived essential oils. Many essential oils, including tea tree, citrus and eucalyptus, appear on animal poison-control lists for cats and dogs, so the Maison leaves them all out rather than choosing between them.
When will Signature N°1 be available, and where?
The first run is planned for spring 2027, for delivery in the United Kingdom and the United Arab Emirates. Founding list members are served first. Prices are shown in GBP and AED and include applicable taxes.
Will you publish the full ingredient list?
Yes. The complete ingredient list for each ritual is published on its page and on the pack as soon as the first batch is assessed, before anything is sold.