Press & partners
Everything a writer or a partner needs, in one place.
The Maison's story in fifty words and in a hundred and twenty, the facts that must stay accurate, the marks and images you may use and how, and a person to call. Updated 1 November 2026.
Boilerplate
The Maison in a paragraph.
Two lengths, written to be used as they are. "Maison Royal & Paw" on first mention, "the Maison" or "Royal & Paw" after. The ampersand is part of the name.
Short · about 50 words
Maison Royal & Paw is the luxury house of Royal & Paw, made for the dogs and cats of people who already live well. Working between London and Dubai, it makes couture pieces (Atelier Pelisse), grooming and fragrance rituals (Signature N°1) and runs Le Cercle, a private client club. Its charter: comfort is couture.
Long · about 120 words
Maison Royal & Paw is the luxury house of Royal & Paw, founded by Dr. Deepak Songra BDS (GDC: 68552), a dental surgeon and the founder of Petdentist®, the British oral-care brand for dogs and cats established in 2015. Working between London and Dubai, the Maison makes couture collars, leads, coats and carriers through Atelier Pelisse, grooming and fragrance rituals under Signature N°1, and runs Le Cercle, a private client club built on privileges rather than discounts. Every ritual is alcohol-free, made without essential oils and formulated so that a cat may lick its coat without worry; rituals are cosmetic care, never medicine. Every piece is fitted to the animal rather than the photograph. The house holds one rule above all others: the animal's comfort comes first. Signature N°1 releases in spring 2027.
Fact sheet
The facts that must stay accurate.
Also in the kit as a text file. If a fact here changes, this page changes first.
- What
- The luxury house of Royal & Paw, for dogs and cats: couture, rituals and a private client club.
- Founded
- Royal & Paw in 2021. Maison Royal & Paw opened online in October 2026.
- Founder
- Dr. Deepak Songra BDS (GDC: 68552). A dental surgeon, not a veterinary surgeon. Founder of Petdentist® (United Kingdom, 2015).
- Operated by
- Pet Dentist L.L.C-FZ, Meydan Free Zone, Dubai, United Arab Emirates.
- Cities
- London and Dubai. Appointments at a private address or by video.
- Houses
- Signature N°1 (rituals) · Atelier Pelisse (couture) · Cercle Doré, Le Cercle (membership) · Sieste Dorée (home, in development) · Félinité (cats, in development) · Passage Privé (travel, in preparation) · Royal & Paw Approved (verified pet-welcoming venues).
- Rituals
- Eau de Pelisse, alcohol-free coat parfum, 100 ml, £52 / AED 255, the signature. Bain de Lait, conditioning shampoo with fermented oat milk, 250 ml, £30 / AED 145. Écume de Soie, waterless cleansing mousse, 200 ml, £24 / AED 115. Prices include tax. First release spring 2027, United Kingdom and United Arab Emirates, five hundred of each. Nothing is on sale yet; the founding list takes no payment.
- Standard
- Alcohol-free · made without essential oils · neutral pH · sulfate- and paraben-free · independently safety assessed · for dogs and cats · cosmetic care, never medicine.
- Le Cercle
- Membre (open), Privé (limited places, named stylist), Cercle Royal (by invitation). Privileges in place of discounts. Cancel online in as few steps as joining.
- Ambassadors
- Merlo, a cavapoo and the founder's own companion: a real dog whose crown-and-robe portrait is digital artwork over a photograph. Perle, the Maison's feline: a character created for the house, digital artwork, no cat photographed.
- Trade mark
- ROYAL & PAW and the crown-paw device, UK registered trade mark UK00003606321, Classes 3 and 28.
- Not
- No royal warrant, patronage or connection with any royal or ruling family. Not "haute couture". No discounts, sales or codes.
- Social
- Instagram and Facebook @RoyalandPawOfficial · TikTok, X and YouTube @RoyalandPaw · Pinterest @Royalandpaw.
Downloads
Marks, portraits and imagery.
Supplied for editorial coverage of the Maison and for its confirmed partners; they remain the property of Pet Dentist L.L.C-FZ. Credit line in every case: Courtesy of Maison Royal & Paw. Captions for the portraits and editorial scenes are given below, and they matter.
The mark, reversed
White, for navy and dark photography. Also supplied all gold and navy.
The symbol
The crown of five toes alone, for small sizes and social avatars. Gold, navy and white.
Merlo
Brand ambassador. Transparent background; robe and crown, or crown alone. Caption: "Merlo, brand ambassador of Maison Royal & Paw. Digital artwork over a photograph."
Perle
The Maison's feline. Transparent background. Caption: "Perle, the Maison's feline. Digital artwork; no cat was photographed."
Download
The rituals
Eau de Pelisse, Bain de Lait and Écume de Soie. Renders with the final label artwork; finished packaging will be photographed before the first delivery. Caption: "Product render. Courtesy of Maison Royal & Paw."
Editorial · London
A Mayfair doorstep; a townhouse salon with a Ragdoll; the atelier at work. Digitally created artwork, not photographs. Caption: "Editorial imagery, digitally created. Courtesy of Maison Royal & Paw."
Editorial · Dubai and the ritual
A Marina terrace at dusk; the hour after a bath; the atelier's materials. Digitally created artwork, not photographs. Same caption as above.
The whole kit
Everything on this page in one archive, with the boilerplate, fact sheet and usage guidelines as text files.
Download the kitPhotography of the finished products, of Merlo, and of a real feline ambassador is planned before the first release and will replace the renders and artwork here.
Usage
How the marks and images may be used.
Please do
- Use the primary mark on ivory or white and the reversed mark on navy or dark imagery; the gold and navy versions where one colour is required.
- Keep clear space around the mark of at least the height of the crown. Minimum width 32 mm in print, 160 px on screen.
- Caption the portraits and editorial scenes as digital artwork, in the words given above. It is part of the Maison's welfare charter and of its honesty with readers.
- Credit every image: Courtesy of Maison Royal & Paw.
- Write "couture". Write "cosmetic care" or "grooming ritual". Write the founder's credit exactly: Dr. Deepak Songra BDS (GDC: 68552), a dental surgeon.
- Disclose any product, hospitality or payment the Maison provides, as the UK CAP Code and the UAE's advertising rules require. The Maison will never ask anyone to hide a paid relationship.
Please do not
- Recolour, outline, stretch, rotate or add effects to the mark, or separate the crown from the lettering except by using the symbol file supplied for that purpose.
- Place the mark beside coats of arms, cyphers, heraldic supporters or anything that could suggest a royal warrant, patronage or connection. There is none, and the Maison says so on every page.
- Describe the Maison as "haute couture", a term protected in France, or its rituals as therapeutic, medicated, hypoallergenic or veterinary.
- Describe member privileges as discounts, or report prices without tax. The Maison runs no sales and shows every price with tax.
- Crop away the crown, add garments or accessories to the ambassadors, or show either in a scene where an animal appears stressed or restrained.
- Use any file on products, packaging or in advertising without written permission from the Maison.
Partners
Working with the Maison.
The Maison partners sparingly and names a partner only once the arrangement is signed. These are the doors.
- Hotels, residences, developers
- Royal & Paw Approved verifies venues that welcome dogs and cats with genuine care; verification is never paid for. Welcome kits and handover gifts are arranged by enquiry. Royal & Paw Approved · Gifting enquiry
- Stockists and retailers
- Signature N°1 is sold by the Maison directly at its first release. A small number of wholesale partners in London and Dubai may follow; write to the concierge with the venue and the clientele.
- Stylists, groomers, veterinary practices
- Salon sizes of the rituals and a professional programme are planned after the first release. The Maison does not pay for recommendations and does not ask practices to make health claims for cosmetic products.
- Writers, creators, affiliates
- Product for review is given without conditions; coverage must disclose it. Affiliate arrangements are disclosed on every page where a link appears. In the United Arab Emirates, creators who advertise must hold the required permit.
- Press contact
- The concierge: WhatsApp +971 55 293 1121 · London +44 7429 524205 · press@royalandpaw.com. Replies within one working day. Interviews with the founder by arrangement, in London, in Dubai or by video.