MAISON ROYAL & PAW — FACT SHEET (1 November 2026)

What            The luxury house of Royal & Paw, for dogs and cats. Couture, rituals, private client club.
Founded         Royal & Paw, 2021 (trade mark filed). Maison Royal & Paw website opened October 2026.
Founder         Dr. Deepak Songra BDS (GDC: 68552). Dental surgeon, not veterinary surgeon. Founder of Petdentist® (UK, 2015).
Operated by     Pet Dentist L.L.C-FZ, Meydan Free Zone, Dubai, United Arab Emirates.
Cities          London and Dubai. Appointments at private addresses or by video.
Houses          Signature N°1 (rituals) · Atelier Pelisse (couture) · Cercle Doré / Le Cercle (membership) · Sieste Dorée (home, in development) · Félinité (cats, in development) · Passage Privé (travel, in preparation) · Royal & Paw Approved (verified pet-welcoming venues).
Rituals         Eau de Pelisse, alcohol-free coat parfum, 100 ml, £52 / AED 255 (the signature). Bain de Lait, conditioning shampoo with fermented oat milk, 250 ml, £30 / AED 145. Écume de Soie, waterless cleansing mousse, 200 ml, £24 / AED 115. Prices include tax. First release spring 2027, UK and UAE, in a first run of five hundred of each. Nothing is on sale yet; a founding list is open.
House scent     Mayfair to Marina: soft musk, white tea, fig leaf, a trace of a modern oud accord. Aroma molecules only; no essential oils.
Standard        Alcohol-free · no essential oils · neutral pH · sulfate- and paraben-free · independently safety assessed · made for dogs and cats · cosmetic care, never medicine.
Le Cercle       Three circles: Membre (open), Privé (limited places, named stylist), Cercle Royal (by invitation). Privileges in place of discounts. Cancel online in as few steps as joining. Founding prices confirmed to the founding list before the circle opens.
Charter         "Comfort is couture." Eight commitments, published at royalandpaw.com/maison/#welfare.
Ambassadors     Merlo, a cavapoo, the founder's own companion (a real dog; his crown-and-robe portrait is digital artwork over a photograph). Perle, the Maison's feline, a character created for the house (digital artwork; no cat was photographed).
Trade mark      ROYAL & PAW and the crown-paw device, UK registered trade mark UK00003606321, Classes 3 and 28.
Not             No royal warrant, patronage or connection with any royal or ruling family. The Maison does not use the term "haute couture". No discounts, sales or promotional codes.
Concierge       WhatsApp +971 55 293 1121 · London +44 7429 524205 · concierge@royalandpaw.com · replies within one working day.
Social          Instagram and Facebook @RoyalandPawOfficial · TikTok, X and YouTube @RoyalandPaw · Pinterest @Royalandpaw.
Web             royalandpaw.com · Arabic edition at royalandpaw.com/ar/